Meringue Girls


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Formed in 2012, the Meringue Girls female founders quickly bonded over a love of all things sweet as they saw a gap in the market for an innovative, colourful baking brand with girl power at the core.



Eight years on, headed up by founder Alex Hoffler, the brand is constantly at the forefront of food trends and the meringue girls have become an incredible collective of girl boss bakers taking over the sweet world. They began introducing their creations to the world through London’s booming street food scene, eventually leading to them working with the likes of Dior, Chanel, Adidas, Jimmy choo, Stella McCartney, Italian Vogue, Stand Up To Cancer and Selfridges. The meringue girls have two books under their belt; 2013 they released ‘meringue girls – cookbook’ and 2015 saw the release of their second cookbook ‘meringue girls – everything sweet.’ They also have their own bakery in Broadway market from which they run meringue, chocolate and cake baking classes. Their signature Meringue courses have been rated by the evening standard as one of the best London foodie masterclasses. 


Areas of Interest for Brand Partnerships: EMPOWERMENT, FUN, INCLUSIVITY, INNOVATION